
Keurig Dr Pepper Acquires JDE Peet’s in $18 Billion Deal
Business | 8/25/2025
In a significant move, Keurig Dr Pepper has announced its acquisition of JDE Peet’s, a prominent Dutch coffee group, in a deal exceeding $18 billion. JDE Peet’s boasts a portfolio including renowned brands such as Douwe Egberts, Kenco, and Peet’s Coffee. Following this acquisition, Keurig Dr Pepper intends to restructure into two separate publicly traded entities.
This strategic decision marks a notable development in the beverage industry, with Keurig Dr Pepper expanding its reach and influence through the acquisition of JDE Peet’s diverse and established coffee brands. The transaction, valued at over $18 billion, underscores the company’s commitment to growth and diversification within the competitive global market.
Upon completion of the acquisition, Keurig Dr Pepper will embark on a path towards operating as two distinct listed companies, reflecting a strategic shift in its corporate structure. This restructuring aims to enhance operational efficiency while capitalizing on the strengths and market positions of each separate entity.
Industry analysts anticipate that the acquisition of JDE Peet’s will position Keurig Dr Pepper as a formidable player in the coffee sector, leveraging the combined expertise and resources of both entities to drive innovation and market expansion. The deal signals a significant milestone for Keurig Dr Pepper, signaling its strategic vision for sustainable growth and market leadership.
In response to this acquisition, a spokesperson for Keurig Dr Pepper stated, “We are excited about the opportunities this acquisition presents for our company and the broader coffee industry.” The completion of the deal is subject to regulatory approvals and customary closing conditions, with both companies poised to navigate the transition towards operating as separate entities in the near future.