
Exploring the TikTok 'Tired Girl' Beauty Trend
Culture | 8/13/2025
The latest TikTok beauty trend making waves across social media platforms is the “Tired Girl” trend, where appearing exhausted is redefined as a compliment in the beauty community. Participants in this trend intentionally create a worn-out, fatigued look using makeup techniques to mimic dark circles, puffy eyes, and a generally fatigued appearance. This unconventional trend has garnered attention for its departure from traditional beauty standards, sparking discussions on redefining beauty norms in the digital age.
Beauty influencers and makeup enthusiasts on TikTok and other social media platforms are embracing the Tired Girl trend as a playful and creative way to challenge conventional beauty ideals. By deliberately crafting a tired appearance through makeup application, participants are subverting the notion that looking exhausted is undesirable, turning it into a sought-after aesthetic characteristic. This trend exemplifies the evolving landscape of beauty standards and the influence of social media on shaping trends that push boundaries and defy conventional norms.
While the Tired Girl trend may seem counterintuitive to traditional beauty standards that prioritize a well-rested and flawless look, its popularity highlights a shift towards embracing individuality and self-expression in the beauty industry. Some critics argue that glorifying tiredness may normalize unhealthy behaviors or perpetuate unrealistic beauty standards. However, supporters of the trend view it as a form of artistic expression that challenges society’s rigid beauty ideals and promotes inclusivity by celebrating diverse interpretations of beauty.
The Tired Girl beauty trend underscores the power of social media platforms like TikTok in driving beauty trends and influencing cultural perceptions of beauty. As users continue to engage with and replicate this trend, it prompts discussions on the intersection of beauty, self-image, and societal expectations in the digital age. Whether this trend will have a lasting impact on beauty standards or remain a fleeting phenomenon remains to be seen, but its emergence reflects a growing trend towards embracing authenticity and individuality in the beauty industry.
In response to inquiries about the Tired Girl trend, a beauty industry analyst stated, “This trend challenges traditional notions of beauty by celebrating imperfections and embracing a more diverse range of appearances. It signifies a shift towards authenticity and self-expression in the beauty community.” As the beauty landscape continues to evolve with the influence of social media, trends like the Tired Girl phenomenon serve as a reflection of changing attitudes towards beauty and self-image in a digitally connected society.