Europe has seen a surge in anti-tourism sentiment in the summer of 2025, as residents in various locales, including Tenerife and the Louvre, have taken to the streets to protest against the effects of overtourism. The widespread demonstrations highlight a growing backlash against mass tourism across the continent.

Local communities are increasingly vocal about the negative impacts of overcrowding, environmental degradation, and cultural erosion associated with the influx of tourists. A resident from a popular tourist destination expressed, “They don’t want the rabble anymore,” encapsulating the sentiment driving the protests.

In response to mounting pressure from residents, authorities in affected regions are initiating measures to curb the adverse effects of mass tourism. This shift signifies a potential turning point in the tourism landscape of Europe, as policymakers grapple with balancing the economic benefits of tourism with the concerns of local populations.

The backlash against mass tourism underscores a broader tension between economic interests and environmental and cultural preservation in popular tourist destinations. While the tourism industry has long been a pillar of the European economy, the current backlash signals a growing recognition of the need for sustainable tourism practices.

As Europe navigates this summer of discontent, the future of mass tourism in the region hangs in the balance. The ongoing protests and policy responses reflect a critical juncture in redefining the relationship between tourism, local communities, and the environment. The outcome of these developments will likely shape the trajectory of tourism in Europe for years to come.