Russia, having been barred from participating in Eurovision, is set to host a rival event called ‘Intervision’ under the directive of President Vladimir Putin. This new international song contest, reminiscent of a Soviet-era style, is scheduled to debut on Saturday, featuring performances aimed at championing what is described as “traditional family values.”

The decision to create ‘Intervision’ comes in the wake of Russia’s exclusion from Eurovision, a popular European music competition. The move is seen as a response to the ongoing tensions between Russia and the West, particularly regarding cultural values and political differences.

According to a statement from Russian officials, the ‘Intervision’ contest will serve as a platform for artists to showcase their talents while upholding values that align with the country’s cultural beliefs. This shift reflects Russia’s attempt to assert its cultural identity and values on an international stage amid growing discord with Western countries.

While Eurovision has long been a significant platform for showcasing musical talent from across Europe and beyond, the creation of ‘Intervision’ introduces a new dynamic in the realm of international music competitions. The contest’s emphasis on traditional values and Putin’s direct involvement underscore Russia’s desire to carve out a distinct cultural space in the global arena.

As ‘Intervision’ prepares to make its debut, the event is likely to draw attention not only for its musical performances but also for the underlying political and cultural implications of Russia’s decision to host a rival event to Eurovision. The inaugural competition will provide insight into how Russia aims to navigate its cultural diplomacy and international relations through the medium of music.