A recent development in the political landscape has seen a revival of anti-transgender messaging in campaign advertisements as Republicans gear up for the upcoming midterms. Following the announcement of former North Carolina Governor Roy Cooper’s Senate bid, a group aligned with the Republican party launched an ad that echoes themes from the previous presidential election cycle.

The ad, which has stirred controversy, features a focus on the pronouns used to address Vice President Kamala Harris, invoking the ‘they/them’ pronouns in a manner that has drawn attention and criticism. This tactic reflects a broader strategy that some Republicans are employing as they prepare for the midterm elections.

While the ad has garnered attention for its messaging, critics argue that it perpetuates harmful stereotypes and contributes to a divisive political environment. The use of anti-transgender rhetoric in political campaigns has sparked debate over the ethical boundaries of political messaging and the impact it may have on marginalized communities.

In response to inquiries about the ad, a spokesperson for the group responsible defended the messaging as a legitimate critique of Vice President Harris’ record and policies. However, opponents of the ad have raised concerns about the potential consequences of using such tactics in political campaigns, particularly in light of ongoing discussions around LGBTQ+ rights and representation.

As the midterms approach, the reemergence of these ads signals a continuation of contentious political strategies aimed at shaping public opinion and influencing voter sentiment. The debate surrounding the ad underscores the complex intersection of identity politics, electoral campaigning, and social issues within the current political landscape.